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THE CHALLENGE:
Discovering a singular, iconic image that could encapsulate the profound global impact of the Millennium Challenge Corporation (MCC) over its 30-year history while also respectfully honoring the pivotal role of Former President George W. Bush in its establishment.
THE SOLUTION:
Rather than relying on a single iconic image, my approach was to utilize a world map. This choice allowed me to effectively convey MCC's extensive global reach while also acknowledging the mission of the George W. Bush Institute to advance democracy worldwide. To ensure that the world map fits well in the campaigns, I chose a bluish-green gradient mix, which are colors frequently associated with global themes of peace, stability, growth, and sustainability. In addition, the color green is synonymous with a 30-year anniversary celebration.