GENERAL CAMPAIGN GRAPHICS
objective
To create a cohesive toolkit for social media and branded graphics celebrating the 20th anniversary of the Millennium Challenge Corporation (MCC), highlighting two decades of impact in global development.
My role
Created campaign graphics for social media while adhering to the brand colors and visual identity for the 20th anniversary. Wrote all social media copy tailored for LinkedIn, Twitter, and Facebook. Managed publishing and platform coordination using Hootsuite.
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UNSUNG HEROES
objective
As part of MCC's 20th Anniversary campaign, launch the "Unsung Heroes" storytelling series. This series coincided with the second anniversary event and showcased staff whose behind-the-scenes contributions have been essential to the agency's success - giving a human face to MCC's impact over the past two decades.
My role
Conceptualized and named the "Unsung Heroes" campaign as a storytelling extension of the broader anniversary initiative. Designed campaign graphics and adapted them for multi-platform use. Coordinated publishing and scheduling on various social media channels.
